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Thursday, April 28 • 1:00pm - 2:15pm
Driving Forces: Top Pop and R&B Producers (Presented by Native Instruments)

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These are the creative masterminds behind some of modern music’s biggest hits. Their inventive work, writing and producing for a variety of artists from the pop and R&B worlds, has transformed those genres in fresh and startling ways – and bridged the gap between their audiences.  By raising the creative bar with each new project, they are also responsible for developing the most lucrative music of our time. Learn how each of them charted their course to success, and what you should do if you want to reach the top.

avatar for Drumma Boy

Drumma Boy

Producer - “Here I Am," “Put On," “No Hands,” “Lose My Mind”   Born Christopher Gholson, but known to the musical world of hip-hop as Drumma Boy. This classically trained, mellifluous producer has manufactured many of hottest and most recognizable hip-hop beats in the past few years. This Memphis native has been credited for constructing the base thumping, car shacking beats of Young Jeezy, Scarface, Paul Wall, Plies, T-Pain, Lil Jon, Waka Flocka Flame and Gucci Mane. With a classical background, this producer is bringing more then the normal hood stories to his beats... Read More →
avatar for Keith Harris

Keith Harris

Songwriter, Producer – “Imma Be,” “Meet Me Halfway,” “American Boy,” “Be Ok”   Keith Harris, Grammy and Juno-winning writer/producer, co-wrote and co-produced the Black Eyed Peas' "Imma Be," which hit No. 1 on Billboard's Hot 100 Singles chart. Harris also co-wrote and produced the Black Eyed Peas' "Meet Me Halfway" which hit No. 1 on the UK Singles chart, Top 10 on the Billboard Hot 100, and Top 3 on the Hot Digital Songs charts. Harris' co-writes include such notable recordings as "Heat... Read More →
avatar for No I.D.

No I.D.

Producer – “Heartless,” “D.O.A. (Death of Autotune),” “I Used to Love H.E.R.,” “Run this Town”   Twenty years in the game and hip-hop producer No I.D. continues his endless stream of hits with creativity and consistency. In just this past year alone No I.D. worked with T.I., Drake, Rick Ross, Big Sean, Jazmine Sullivan and Kid Cudi as well as on four tracks from the huge hit album My Beautiful Dark Twisted Fantasy, by Kanye... Read More →
avatar for Needlz


Producer, Engineer - "Just the Way You Are," "Till I Get There," "Piggy Bank," "Bust Ya Guns" | It's easy to assume that producer Khari "Needlz" Cain is just your average guy harboring a guiltless obsession for vintage records. However, after you listen to his musical arsenal and take a look at his A-List clientele, it is clear that his unique sound has the hardiness of a veteran tastemaker. Needlz challenges musical boundaries by carving out his own identity in today's highly competitive market. His list of production credits resembles a musical collage of hip-hop and... Read More →

Thursday April 28, 2011 1:00pm - 2:15pm
Grand Ballroom 5th Floor

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