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Thursday, April 28 • 10:00pm - Friday, April 29 •12:00am
ASCAP EXPO iStandard Producer and Rapper Showcase

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ASCAP and iStandard are excited to present for the third year this showcase opportunity at the EXPO specifically for producers and, for the first time, Rappers. Eight EXPO attendees, whose tracks were pre-selected by iStandard, will have their music played before a panel of prominent music industry tastemakers, who will then provide valuable constructive criticism for the benefit of the participants and the audience. Three rappers have been selected, via submissions from EXPO attendees, to perform as part of the showcase. The iStandard Producers Showcase has been held in 12 major U.S. cities. Prizes for the showcase winner courtesy of Native Instruments.

avatar for Symbolyc One (S1)

Symbolyc One (S1)

Producer – “Power”   Symbolyc One (S1), born in 1976 as Larry D. Griffin Jr., was born and raised in Waco, TX. As a child, S1 grew up infatuated with old tunes that played on his parents’ turntable. This led him to learning alto sax and piano through out his teen years. As a devoted Christian, S1 began playing piano for Sunday school at his local church which developed his insight on music even more. After forming a hip-hop group with his cousin, Myth, back in 1996, S1 would eventually venture into the Art of Production and making beats. In 1999, he received his Associates Degree in Applied Science: Audio Engineering which required him to take his music theory and ear training to another level. Through a decade of hard work, sacrifice, rewards and disappointments, he continued to work harder and put ALL his trust in God to guide his life and career. In 2007, S1 began competing in National Beat Competitions (I-Standard, Red Bull Big Tune... Read More →
avatar for Boi-1da


Producer - “Best I Ever Had,” “Forever,” “Over,” “Not Afraid"   At just 24 years old, Canadian hip-hop producer Boi-1da has had more accomplishments than many can claim in a lifetime. Boi-1da, born Matthew Samuels, started creating beats at the age of 15. After winning three beat-making competitions in a row, his career exploded. One of the most sought after producers around today, Boi-1da has composed hits like... Read More →
avatar for Needlz


Producer, Engineer - "Just the Way You Are," "Till I Get There," "Piggy Bank," "Bust Ya Guns" | It's easy to assume that producer Khari "Needlz" Cain is just your average guy harboring a guiltless obsession for vintage records. However, after you listen to his musical arsenal and take a look at his A-List clientele, it is clear that his unique sound has the hardiness of a veteran tastemaker. Needlz challenges musical boundaries by carving out his own identity in today's highly competitive market. His list of production credits resembles a musical collage of hip-hop and... Read More →
avatar for The Legendary Traxster

The Legendary Traxster

Producer, Songwriter – “My Chick Bad," “Make a Movie,” “One and Only,” “Wetter” | The Legendary Traxster (a.k.a. Sam Lindley) is an American songwriter/producer.  He produced the certified platinum & Grammy nominated smash, “My Chick Bad” by Ludacris featuring Nicki Minaj on the album The Battle of The Sexes... Read More →

Thursday April 28, 2011 10:00pm - Friday April 29, 2011 12:00am
The Highlands Upstairs Hollwood & Highlands Complex

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