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Friday, April 29 • 2:30pm - 3:45pm
Beyond Marketing: Social Networking and Your Career (Presented by Billboard Pro)

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Social media services such as Twitter, Flickr, Facebook, YouTube, blogs and the like, combined with innovative online tools and technology, provide music creators with great opportunities to build and connect with an audience as well as market, promote, play and sell your music. But to use them effectively, you need vision and a strategy. Learn from some experts and music creators on how you can take complete control of advancing your music career by harnessing the power of these online channels and services.

avatar for Roy Elkins

Roy Elkins

Founder & CEO - Broadjam, Inc. | | | Roy Elkins is a well-known music technology entrepreneur who has been leading industry innovations for over twenty years. Elkins is the Founder and CEO of Broadjam Inc., serving independent musicians and industry giants such as the Academy of Country Music, Warner/Chappell, Yamaha and others. Broadjam.com, the... Read More →

Joshua Engroff

SVP, Digital - Billboard   Joshua Engroff is the Senior Vice President of Digital at Prometheus Global Media, overseeing product development, strategy, marketing and ad operations for Billboard, The Hollywood Reporter, Adweek Media, Clio Awards and Backstage. Prior to this, Josh was the Vice President of Digital for Billboard, leading all strategy and product development for Billboard.com, Billboard.biz, mobile applications, and the Billboard API. Before joining Billboard, Josh was the Co-founder and COO of Jango.com, where he managed product development and marketing, UX and front-end development, music streaming and infrastructure, music player development, and content partnerships. Josh began his career in 1998, when he co-founded the consumer software firm Dash.com (voted Best Shopping Tool of 1999 by Time Digital), followed by several years at Agency.com, where he led accounts with Discovery Networks, Sony, and Polo. Josh received his M.A. from Princeton University in 1997, and graduated cum laude, and Phi Beta Kappa from the University of Vermont in 1992 with a B.A. in... Read More →
avatar for Ariel Hyatt

Ariel Hyatt

Founder – Ariel Publicity & Cyber PR   Ariel Hyatt is the founder of Ariel Publicity, a New York-based digital | PR firm whose Cyber PR campaigns place musicians and authors on blogs, podcasts and internet radio stations and help facilitate authentic relationships with key social media makers and... Read More →
avatar for Laura Roppé

Laura Roppé

Songwriter, Artist - I'm Still Here, Girl Like This, "Float Away”   San Diego singer-songwriter Laura Roppé has released her sophomore album, I'm Still Here, produced by Matthew Embree, the frontman and lead guitarist of indie rock sensation Rx Bandits (whose music is featured on the latest iteration of the popular video game, Guitar Hero). Laura wrote all the songs for the album during and immediately following rigorous chemotherapy and radiation treatments for an aggressive form of breast cancer in 2009. I'm Still Here has received a glowing reception: "George Clooney" recently charted on Myspace; Laura's celebratory music video for the bucket list song has grabbed Top 30 or higher most-watched, "YouTube Honors" in Canada, Australia, Spain, India, Japan, France, Germany, and many others; European and UK radio is regularly airing tracks from I'm Still Here; respected UK music magazine, Maverick Magazine, raves that I'm Still Here is a five-star, "must-have" album (February 2011 issue); and influential music blogger Wildy's World has named I'm Still Here as Number 13 on its list of the Top 60 albums of 2010. On January 29, 2011, Laura debuted at No. 12 on Billboard Magazine's "Uncharted Music" Chart, a listing of the Top 50 emerging artists who have demonstrated significant on-line fan engagement. Back in 2008, Laura left her successful legal career behind and rocketed onto the San Diego music scene with her first album, Girl Like This. The... Read More →
avatar for Tay Zonday

Tay Zonday

Songwriter, Singer  - "Chocolate Rain" | Tay Zonday is a People’s Voice Award-nominated, YouTube Award-winning, Webby Award-winning singer-songwriter with more than 110 million video views on YouTube. Zonday blasted into the worldwide spotlight with his viral hit “Chocolate... Read More →

Friday April 29, 2011 2:30pm - 3:45pm
Hollywood Ballroom #2 2nd Floor (Mezzanine)

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